David Oglivy – 1911-1999
Dubbed in the 1970s “the Father of Advertising,” Oglivy was certainly among the most influential and creative practitioners of the art and business of commercial persuasion. He had been born in England, falling into advertising through an early career in sales. He came to the United States just before World War II and, in 1949, founded his own agency. His early campaigns—especially those for Hathaway shirts and Schweppes beverages—made a permanent impression on American popular culture and changed the advertising industry forever.