George Gallup – 1901-1984

Gallup was a journalism professor, who, in 1932, was hired by an advertising firm to conduct public-opinion surveys on behalf of its clients. This led to his developing a system of public opinion survey, the “Gallup Poll,” which had a profound impact on corporate marketing and political campaigning. Gallup founded the American Institute of Public Opinion (1935), the British Institute of Public Opinion (1936), and the Audience Research Institute, Inc. (1939).